Assignment 2


Trident Gum ad

Project
Create an innovative package for Trident gum, that showcases the product.

Sender
Trident Gum

Audience
People interested in oral hygiene

Objective
Provide people with fresh breath

Message
Brighten your smile with Trident. The gum pieces form the image of teeth-correlating the concept to proper oral hygiene and/or minty fresh breath.

Response
The clever and creative packacing creates a truly appealing design and concept. The colors work well together and cause the gum pieces to stand out.

Specifications 
A creative box using the logo, showcasing the product with a clean and simple layout.

Budget/Time Frame
$950 over a 5 week period

Summary Design Statement
Fresh breath and a fresh design.

I really enjoy this design and its straight forwardness. The concept is very clean and appealing to all age groups.